Red hot cinnamon, the unmistakable character of Jack Daniels Tennessee Whiskey and the perfect amount of sweetness. Exceptionally smooth flavour with a delicious finish. They stoke ten-foot blazes, rake red-hot coals and char their hand-raised barrels to craft every drop of Jack Daniels Old No.7 Tennessee Whiskey. But thats just the beginning. Because its then that they expertly blend it with their fiery hot cinnamon liqueur to create Jack Fire.