Not surprisingly, Becks is Germany’s No 1 export beer. Brewed in Bremen since 1874 according to the German Purity law of 1516 – The Reinheitsgebot, which only allows barley, malt, water and yeast to be used in the brewing process. Becks is the only beer brand in Germany with international standing, one that exudes a feeling of freedom, self-awareness and openness to the world. The international premium pilsner beer with the pure, fresh taste and 5% ABV is available in some 120 countries. The green longneck bottle with the characteristic key on the red-white oval label has become a brand personality for beer connoisseurs around the world, one that stands for uncompromising quality. Becks is brewed according to the German beer purity law, which means that only barley, hops and water may be used for the brewing. The ongoing optimisation of the product quality of Becks and the use of the best raw materials are key factors behind the brand’s worldwide success.