Looks like rum. Tastes like rum. Its Not Rum the perfect zero-proof alternative for all your favourite rum-based drinks. Made from a combination of clove, oakwood and grapefruit, it’s 100% natural with no sugar, no fat, no carbs and no artificial flavours. Now you can follow the siren call of the Mojito or the Mai Tai safe in the knowledge it wont lead to a disastrous conclusion. Dive in.